44.5437° N, 72.8143° W
Client
Burton
Our Role
Art Direction
When we were asked to design prints for Burton’s AK line we saw an opportunity to tell real meaningful brand stories. Almost immediately we knew we wanted to utilize Craig’s Prototype Lab to further emphasize Burton’s research and development capabilities. We also felt an obligation to pay homage to their home mountain of Stowe. We decided to grow a scale 3D topographic map of Mt. Mansfield complete with secret pow stashes marked with longitude and latitudes coordinates. We knew we had nailed the concept when we shared it with the design team and they started tracing their favorite backcountry lines along the contours of the 3D sculpture.
Team
3D Animation
Noah Decker
Print Production
Jeff King
Lab Technician
Chris Doyle
Photographer
Pat Wright